Zebronics strengthens their collaboration with Hrithik Roshan, Indian Superstar to extend endorsing the brands IT peripheral segment too.

on July 29, 2021

Taking forth their 5th year of association, Zebronics in a strategic move has ventured to make accessible 'premium to masses' range of IT peripherals taking cognisance of the 'work from home' culture adopted across the globe.

Zebronics holds decades worth of trust and a loyal clientele in IT Peripherals, Home & Personal Audio, Mobile & LIfestyle Accessories and Surveillance category for 24 years now.

The pandemic has brought along a new way of working in the new normal with an increasing need and requirement for setting up computers at home to work remotely and smoothly. The IT Peripherals segment has found a fresh lease of life in the pandemic as ‘work from home’ regimen gains more strength. People are looking at making their remote working space more productive be it online education or PC gaming, thereby investing in the peripherals category once again.

Zebronics with its philosophy of being ‘Always Ahead’ and have planned to further cement its position, by introducing more world class products in the IT Peripheral segment, thereby pushing the envelope and strategically enhancing its position as a market leader by endorsements with Hrithik Roshan.

Hrithik Roshan shares, " I trust Zebronics to understand the pulse of the Indian masses and deliver a range of IT peripherals to their demands. After our 4 years of productive association, I'm only happy to strengthen the relationship in line with the technological shift witnessed world over. Zebronics has been a market leader in making premium gadgets accessible to the masses at economical rates. As an ambassador it is satisfying to see the brand grow from strength to strength."

“For zebronics the IT peripherals business has been the foundation, from the day of our inception in 1997, we continue to invest in this product category as PC gaming has become very popular and the category is very close to our heart. Superstar Hrithik Roshan is more than a style icon, he has a charming persona and having worked with him in the last few years, we feel he is the perfect face to our brand when it comes to style, hard work or panache. His exuberance and energetic personality syncs perfectly with our brand and we are very glad to strengthen our collaboration and also have him on board for this important category. As we like to say it’s Zebronics for life” Mr Rajesh Doshi, Director, Zebronics said.

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